In September 2024, a small group of Ouabache Land Conservancy (OLC) board members and advisors advocated for OLC to hire a marketing consultant to enhance our outreach and community impact. As OLC is currently an all-volunteer organization, this is an important step in growing our organization to help us hire staff in the future and, of course, protect more land! The board voted on a marketing budget, and we contracted with Jane Santucci of Sustainably Smart LLC.

Board members then formed an OLC Marketing Committee in October 2024 with Denise Marie Sobieski as chair, along with Alysa Morley, Michelle Marincel Payne, and Marty Jones. The committee is thrilled to be working with Jane for many reasons. She has served on the OLC Advisory Board and been a member for several years, and she knows OLC and our community well. Jane also works with Riverscape, Parke Trails Alliance, Vermillion Trails Alliance, and TREES Inc., other organizations in our service area with underlying environmental themes.

Jane is a valuable asset to Ouabache Land Conservancy due to her extensive background in communications, marketing, and public relations, combined with her deep-rooted involvement in environmental and community initiatives. Her experience in journalism, digital media, and strategic marketing uniquely positions her to effectively engage with the public, craft compelling narratives, and enhance Ouabache Land Conservancy's outreach efforts.

With Jane’s help, OLC has solidified our brand, produced our first annual report, elevated our social media presence, and so much more. Our membership is growing, our events are reaching more people, and our 15th Annual Celebration sold out several weeks before the event scheduled for March 12th, 2025!

“Jane has been terrific to work with because of her high level of professionalism and marketing expertise, plus she knows us. She’s a real asset, and the committee loves working with her,” says Marketing Committee Chair, Denise Marie Sobieski.